About + Testimonials (scroll down!)


Who we are

Well, let’s start with who we’re not. We’re not a huge, impersonal agency… there are only two of us.

But wait, it gets better. We’re not simply two people who’ve been randomly thrown together like condiments on a hot dog (or whatever). We’re a father and son team. Evan Katz (the son) and Michael Katz (the dad).

Not only is that kind of charming, it also means that we cover a wide range of writing skills and styles that apply to different audiences, each with laser-like accuracy.

Our work includes web sites, newsletters, radio spots, white papers, books, blogs, song lyrics, and the occasional cheeky haiku. If it involves writing, we’re your man(s).


“Evan has worked for us for well over 6 months now, and as an invaluable part of the team. His copywriting skills are second-to-none, managing to hit a very specific style and tone of voice on every piece he delivers. Every item of work has been delivered on time, has been very well researched and usually hits the spot first time – I look forward to continually working with Evan as we expand and grow…”

Charlie Hutton
President and Founder
Hutchinson Web Design

“Your suggestions have been right on the money, and I am blown away by the way you take my words and make them sing. I feel more focused than in a long time.”

Rosalind Joffe

“When seeking writers, good writers, the most difficult characteristic to find is someone who is able to weave humor and fun into their writing style… Evan is one of those writers. He’s worked with our team to develop a very distinct and inspired online persona… Aside from Evan’s creativity, he is also a joy to work with. Good communicator. Responsive. Clever. Evan is certainly one of our go-to guys, and we don’t plan changing that anytime soon.”

Heather Dunwoody
Lead Creative Manager
DNG Design and Development

“Michael Katz is a brilliant editor – genius even … it’s still me, but a ‘better’ version.”

Mariko Gordon
Founder, CEO and CIO
Daruma Asset Management, Inc.

“A gentleman and a professional. Friendly, passionate and very easy to work with. I look forward to working with you again, Evan. Thanks.”

Mark Loynd
Melonball Music

“Michael is a complete pro who knows when to challenge and when to praise to help you achieve the results you need to grow your business. I am amazed at what we have created… really amazed. I will be eternally grateful for his help.”

Kathy Rowell, M.S., M.H.A
Katherine S. Rowell & Associates

“Evan was the perfect guy for the job. He was quick (I was the one who couldn’t keep up!), professional, and understood the tone we were looking for perfectly. A pleasure to work with and will be working with Evan again in the future. Thanks!”

Miles Mitchinson
Detours Travel